by Tom Okarma | May 10, 2011 | Blog, Strategic Planning
Having great marketing, advertising, and PR plans are great first steps in assuring your organization has adequate financial resources to carry out your mission. But is it enough? I say no. The finest website, the classiest brochures, even the snappiest messaging are...
by Tom Okarma | May 2, 2011 | Blog, Leadership, Strategic Planning
OK, so your donations may not be coming in at levels you thought this year but at least you are still pretty much on budget. You still need to be aware of a clear and present danger that has recently reared its head. I’m talking about the nation’s desire to address...
by Tom Okarma | Mar 19, 2011 | Blog, Board Development, Leadership, Strategic Planning
One comment I hear executive directors make with some regularity is how they wish they could figure out how to expand their volunteer and donor base to include younger people. I notice, though, that in practice these same executive directors continue to do the...
by Tom Okarma | Mar 1, 2010 | Blog, Board Development, Leadership, Strategic Planning
One thing about a nonprofit’s financials is that revenue projections can be a bit “iffy”, while projected expenses always seem to roll in just as planned. Aggressive revenue projections are not necessarily bad, but unless someone owns the fund raising function-and...
